Top Ten Tuesday: 10 P’s for Publishing

"Writing", 22 November 2008

These days I’ve become preoccupied by the idea of having my work published. I know I have the talent, but I’ve been mired in an extended slump that would have had me, had I been a baseball prospect striving to earn a call-up to the Big Leagues, demoted to a lower rung of the minors. I have a handful of stories in that still need a tweek or two, but nothing that’s publish-ready quite yet. I’ve considered the self-publishing route, but I’m still eyeing the dream call-up of traditional publication.

I recently came across the following article on Chuck Sambuchino’s “Guide to Literary Agents” blog, written by by Michael Larsen of Larsen-Pomada Literary Agents. He has represented hundreds of books, and authored the guide HOW TO WRITE A BOOK PROPOSAL, 4th Ed. He runs the San Francisco Writers Conference, which takes place every President’s Day weekend.

1. Passion—your love for creating and communicating about your work

2. Purpose—personal, literary, publishing, and community goals that inspire you to achieve them

3. Prose—devoting yourself to the holy trinity of content: reading, writing, and sharing

4. People—crowdsourcing your success by building win-win relationships with engaged, committed communities of people you serve who want to help you, because they know, like, and trust you. Using your passion to serve others is the ultimate key to success and happiness.

5. Platform–continuing visibility with your communities and buyers for your kind of book

6. Pre-promotion–test-marketing your work in as many ways as you can

7. Promotion— serving your communities by sharing your passion for the value of your work

8. Professionalism

  • a positive perspective about publishing
  • being a contentpreneur running a business that creates, promotes, and re-purposes a steady stream of scalable content in as many forms, media, and countries as you can
  • building a brand
  • maximizing your ability to innovate and be creative, and your use of technology
  • being a life-long learner

9. People, Planet, and Profit—making the effects of your efforts on the holy trinity of sustainability—in this order–the criteria for determining what you do

10. Perseverance—the holy trinity uniting the ten keys: content, communication, and commitment. Having courage, a plan, patience, discipline, faith in yourself, a long-term perspective; failing your way to success; simplifying your life; and celebrating your victories.

Here’s a link to the original article.

4 thoughts on “Top Ten Tuesday: 10 P’s for Publishing

  1. Stick at it. No reason why you shouldn’t be successful. You just need to persevere and keep the faith! Like most things that matter in life, you have to work for them. I like the idea of getting my work published but it seems to involve so much marketing and technical publishingy stuff that it puts me off. Not in terms of making the effort, or my earlier comments would be meaningless. But in the sense I find the simple pleasure I obtain when working on something I enjoy goes out the window lost in the technicalities of the publishing world and its demands. And the need to write in a specific way which always strips away my sense of creativity and individualness. Purely personal feelings, probably not as near the truth as I’d believe and likely rather negative. But I don’t mean to be. Just how it is for me. I have great respect for those such as yourself who have what it takes to succeed in this field and who can still happily and enthusiastically write in the face of all the challenges the publishing world presents 🙂 Go for it! You can do it!


  2. David,

    I always tell my kids to not be afraid to live their dreams. Lately, I am reminding myself to follow that advice. I am dedicating myself to the challenge of being the next Tom Clancy. I love this post and I would like to encourage you to take the challenge with me. I have a dream that in five years, I will get to be the person who introduces the featured speaker at the biggest New York Publishing Conference. “Ladies and Gentlemen, I would like to introduce a man whose talent knows no bounds. My good friend, David Fernandez!”

    Close your eyes and see all the snooty publishing people, cheering you wildly because they all want to sign you to the mega JK Rowling type contract. Now get to work and make this happen!


    • Thanks, Rob! You’re the man. I’d love to get there with you, and I think I’ll take that challenge. You can be Tom Clancy and I’ll be some sort of JK Rowling/James Rollins hybrid. See you at the top, brother.


  3. Hang in there! I know you’re time will come.
    Don’t give up on your dream!
    Hold fast to dreams,
    For if dreams die
    Life is a broken-winged bird,
    That cannot fly.”
    ― Langston Hughes


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